phone: 1.888.288.4406     email: info@secondencore.com     
Media Replication. Merchandise. Artist Promotion.
Everything you need is right here at Second Encore.

In 1999, Chris Hereth - who had been a recent victim of cutbacks at Reebok International (thanks to Nike's market share) and who had been a part of the Atlanta music scene for several years (in one way or another) - was trying to launch a new business within the music industry in the Atlanta area. After a year-long search for business partners that had the same ambition and drive, nothing solid came to fruition, which eventually led to negotiations with ON4 Productions (a CD duplication/merchandise company based in Atlanta) to bring in Hereth as their Sales Manager. After being brought on board, ON4 experienced a tremendous growth in business, due mostly to Hereth's networking skills and his connections in the music industry that were established over the years. Hereth gave ON4 its most profitable years while getting the privilege to work with some amazing unsigned bands and independent artists, as well as some of the biggest names in the music business, some of which are listed here...

Moses Mo
(Mother's Finest)
Rhonda Smith
(Prince)
Daemon Records
ATO Records
State of Man
(formerly JaD)
Steve Deal Band
Shawn Mullins
Paine's Promise
Five Star Iris
Adam Nitti
Kelly Andrews
SoulPhood
My Morning Jacket
Mike Lowry
Rantings of Eva
Soundevice
Marc Bryant
23 Jinx
Amy Ray
(Indigo Girls)
Agent Cooper
Swagger
David Ryan Harris (John Mayer)
Magno
Chavis Records
Clay Cook
RS3
Over October
Drive-by Truckers
Acres
Big Atomic
Govt. Mule
Mystery Bloom
Tangueray Gin
Angie Aparo
Wastegate
Jem
Wykked Synn
Cobweb Strange
Brian Wiltsey
Keith Sweat
Waving at Strangers
Ivory Tower
Darryl Rhoades
Main Street East
Poor Otis
Obie Jessie
       

After realizing that the CD replication business was getting much more competitive (not to mention that the profit margins were shrinking), Hereth decided that it might be a good idea to diversify, so in 2004, he started a side business called SecondEncore.com, which was an online portal designed to get unsigned bands in front of potential fans and key decision makers in the music industry. About a year or so later, the owners of ON4 had made the decision to merge with another CD replication company. Unfortunately, the new parent company preferred to work with the corporate side of CD manufacturing rather than work with unsigned bands. Due to the fact that the majority of his clients and connections were in the music industry, it was no longer a good fit for Hereth and he decided to go full time with SecondEncore.com.

A couple of years later, MySpace - due to its tremendous popularity - had basically driven SecondEncore.com (and other sites like it) into the ground. After hoping that things would turn around and putting up a fight for a couple of years, Hereth made the difficult decision to shut down SecondEncore.com temporarily, hoping to come up with a new business model down the road, especially one where he would still be able to contribute to the independent music community. Over the course of the next couple of years, Hereth had officially stepped away from the music industry and ON4 Productions had basically become a memory under the "leadership" of its new parent company, but Hereth was still receiving calls and emails from former ON4 clients on a consistent basis, inquiring as to where they can get their CDs manufactured. In late 2006, the idea to turn Second Encore into a CD replication company came to light, and after making a few phone calls with some old vendors (as well as some new ones) and agreeing on some extremely competitive vendor pricing, Hereth renamed his company to Second Encore Productions and began to offer CD replication and band merchandise just as he had done as the Sales Manager at ON4. He hasn't looked back yet.

Since their "rise from the ashes," Second Encore Productions has seen tremendous growth in a short amount of time while working with some of the best musicians and companies in the independent music industry, some of which are listed here...

Vintage Earth Music
Connor Christian
Eric Frampton
Bambara (formerly 23 Jinx) 
Fast Forward Management
Big Brain on Brad
Greedy White Citizens
Duvasounds
Clay Cook
Brian Wiltsey
Jude Hernandez
Haloscript
Waveform Media
Obie Jessie
Adam Nitti
Song Of The Living Dead
Crazy Anglos
Emily Kate Boyd
Capt. Soularcat
The Singing Deacons
Local Love Loud
Friendly Records
The Gathering
Intense Interviews
Guinness
Citizen Icon
(formerly Mizer Max)
Chris Pierson
(Rockstar: Supernova)
All American
Open Jam
Tom Willner
Gareth Asher
The Sixxis
NashvilleRock.net
Front Page Associates

Second Encore Productions continues to grow substantially, and they're just getting started...

Copyright © 2004-2009 Second Encore Productions. All rights reserved.
Second Encore Productions - PO Box 200741 - Atlanta, GA 30120