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Replication. Merchandise. Artist Promotion. Everything you need is right here at Second Encore. |
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| In 1999, Chris Hereth - who had been a recent victim of cutbacks at Reebok International (thanks to Nike's market share) and who had been a part of the Atlanta music scene for several years (in one way or another) - was trying to launch a new business within the music industry in the Atlanta area. After a year-long search for business partners that had the same ambition and drive, nothing solid came to fruition, which eventually led to negotiations with ON4 Productions (a CD duplication/merchandise company based in Atlanta) to bring in Hereth as their Sales Manager. After being brought on board, ON4 experienced a tremendous growth in business, due mostly to Hereth's networking skills and his connections in the music industry that were established over the years. Hereth gave ON4 its most profitable years while getting the privilege to work with some amazing unsigned bands and independent artists, as well as some of the biggest names in the music business, some of which are listed here...
After realizing that the CD replication business was getting much more competitive (not to mention that the profit margins were shrinking), Hereth decided that it might be a good idea to diversify, so in 2004, he started a side business called SecondEncore.com, which was an online portal designed to get unsigned bands in front of potential fans and key decision makers in the music industry. About a year or so later, the owners of ON4 had made the decision to merge with another CD replication company. Unfortunately, the new parent company preferred to work with the corporate side of CD manufacturing rather than work with unsigned bands. Due to the fact that the majority of his clients and connections were in the music industry, it was no longer a good fit for Hereth and he decided to go full time with SecondEncore.com. A couple of years later, MySpace - due to its tremendous popularity - had basically driven SecondEncore.com (and other sites like it) into the ground. After hoping that things would turn around and putting up a fight for a couple of years, Hereth made the difficult decision to shut down SecondEncore.com temporarily, hoping to come up with a new business model down the road, especially one where he would still be able to contribute to the independent music community. Over the course of the next couple of years, Hereth had officially stepped away from the music industry and ON4 Productions had basically become a memory under the "leadership" of its new parent company, but Hereth was still receiving calls and emails from former ON4 clients on a consistent basis, inquiring as to where they can get their CDs manufactured. In late 2006, the idea to turn Second Encore into a CD replication company came to light, and after making a few phone calls with some old vendors (as well as some new ones) and agreeing on some extremely competitive vendor pricing, Hereth renamed his company to Second Encore Productions and began to offer CD replication and band merchandise just as he had done as the Sales Manager at ON4. He hasn't looked back yet. Since their "rise from the ashes," Second Encore Productions has seen tremendous growth in a short amount of time while working with some of the best musicians and companies in the independent music industry, some of which are listed here...
Second Encore Productions continues to grow substantially, and they're just getting started... |
Second Encore Productions - PO Box 200741 - Atlanta, GA 30120